According to Hootsuite, the average life span of a social media post is 5 years. Compared to a traditional magazine or newspaper article, this represents a significant opportunity for OneBeacon Government Risks; a property and casualty insurer for local governments, to stay connected with our insured’s daily operations. Every day, we see more local governments joining the online conversation.
The reason you’ll find us on social media is simple: it gives us the opportunity to directly contribute to the conversation in our industry and with you, our clients. We are able to make quick, responsive updates, answer questions, and provide risk management and claims tips for public entities, safety information, and industry news in a matter of seconds. It’s also an immediate way to update local governments about our upcoming events and speaking engagements to connect with you when we’re in your area. See our upcoming events here: http://blog.onebeacongov.com/category/events/
OBGR embraces emerging technology to enhance communications to a broad generational base of public employees. Initiatives include social media and digital technology as a means to communicate with clients and embrace the changing demographics in the public entity community. While government entities and the insurance industry are inherently slower to adopt new technologies, more than 50% of our blog traffic is generated by users under the age of 35, signaling a shift in audience demographic while representing our next generation of leaders
“At OneBeacon Government Risks, we are always striving to connect in meaningful ways with our insureds, prospective insureds and the industry. Social media is an alternative form of communication that provides that vehicle to a growing population of professionals who are dedicated to servicing the public.” – Bradley York, Vice President of Business Development
Connect with OBGR on your favorite social media platform:
- Twitter: @onebeacongov – short, 140-character bursts with risk management tips and industry news for risk managers
- Instagram: @onebeacongov – photos and videos relating to public entities and where we make insurance fun
- LinkedIn: the latest industry news and articles important to your public entity
Have you incorporated social media into you public entity’s marketing plan? Tell us how it’s working in our comments section!